Persona · Latin “mask” — the face turned to the world in classical theatre.

Know your candidates
before the interview.

Persona helps recruiters see beyond the résumé and the interview — and get to know the person behind the candidate.

IPIP-NEO
the Big Five foundation
+ workplace scales
validated & adapted for hiring
Role & org fit
beyond a single score
Private
consent · encryption · erasure
01How it works

Three steps from unknown to understood.

A clear, candidate-respectful flow from invitation to confident decision.

Define the role

Mark which Big Five dimensions are critical, important, or neutral for the role. Add up to six flagged traits that matter most.

Invite candidates

One link, three tiers: Short (60), Medium (120), Long (300). Candidates complete it in 5–20 minutes on any device.

Read the report

Get an overall fit score, a dimension-by-dimension breakdown, flagged-trait analysis, and an executive summary you can act on.

02The five dimensions

Personality, measured the way science has measured it for thirty years.

The Big Five (OCEAN) is the most thoroughly validated framework in psychology — and the foundation Persona starts from. On top of it we layer workplace-adapted instruments that surface role fit, organisational fit, and signals a regular interview can't reach. Hover a trait to see it on the chart.

Open

Openness

Curiosity, imagination, and appetite for new ideas.

Warm

Agreeableness

Cooperation, empathy, and warmth toward others.

Composed

Emotional Stability

Calm under pressure and an even temperament.

OPEN 82 CONSC 88 EXTRA 60 AGREE 50 STAB 72
Sample five-dimension profile
Diligent

Conscientiousness

Organisation, discipline, and follow-through.

Outgoing

Extraversion

Sociability, assertiveness, and outward energy.

+ Layers

Role fit, org fit & more

Workplace-adapted instruments layered on the five — surfacing fit an interview can't.

03Compose the assessment

Match the depth to the decision.

Persona isn't a fixed test. Set the length to the depth of the role, layer validated modules on the Big Five base, and spotlight the traits that matter — the analysis follows your call.

04Built for hiring teams

Not a quiz. A hiring instrument.

One-page reports

An overall fit score, dimension breakdown, and bottom line — designed to be read in under three minutes.

Consistency checks

Validity scales flag careless, contradictory, or socially-desirable patterns so you never act on noisy data.

Role & org fit scoring

Weight each dimension by the role and factor in team and culture. The fit score reflects this job and this organisation — not a one-size-fits-all benchmark.

Privacy by default

Encryption at rest, explicit candidate consent, right to erasure — designed for GDPR and CCPA from day one.

Team dashboard

One view of all candidates across roles. Sort by fit, filter by status, share reports with hiring managers.

Candidate dignity

Right to delete on completion. No dark patterns. A respectful experience candidates won't resent.

05In practice

Take a deep look.

The candidate report your team actually reads — an overall fit score, a dimension-by-dimension breakdown, and a bottom line, in one page.

app.persona.co / report / dana-cohen
Overall fitDimensionsModulesInterview
D
Dana Cohen
Product Manager
88
Strong fit
Openness82
Conscientiousness88
Extraversion60
Agreeableness50
Emotional stability72

Bottom line — a disciplined, goal-oriented profile that fits the role's critical dimensions. Worth probing collaboration style in the interview.

06Questions

Good questions, answered.

Is it only the Big Five?+

The Big Five is the foundation — the most replicated framework in personality psychology, built on the public-domain IPIP-NEO and benchmarked against Costa & McCrae’s NEO-PI-R. On top of it Persona runs additional high-validity instruments adapted for the workplace, so you also see role fit, organisational fit, and personality characteristics a single questionnaire — or a regular interview — would miss.

Can candidates “game” the test?+

Validity scales detect inconsistent, contradictory, or socially-desirable response patterns and flag them before you ever read a score — so distorted profiles surface rather than mislead.

How long does it take to complete?+

Between five and twenty minutes depending on the tier you choose: Short (60 items), Medium (120), or Long (300). Candidates can complete it on any device, in one sitting or across sessions.

What about privacy and consent?+

Explicit consent at intake, encryption at rest, and a one-click right to erasure — designed for GDPR and CCPA from day one. Candidates own their data and can delete it on completion.

Does it replace interviews?+

No. Persona structures the conversation — it tells you what to probe in the interview, not who to hire. It removes guesswork from the room, it doesn’t remove the room.

How is the fit score calculated?+

Each role weights the five dimensions by importance — critical, important, or neutral. The fit score is a role-aware composite of those weighted dimensions, never a one-size-fits-all number.

Hire the person,
not the performance.

Set up your first role in three minutes. No credit card required.

request a demo

Persona · from the Latin for "mask"

Meet your candidates before the interview.

See past the résumé — and meet the person behind the candidate.

Request a demo
IPIP-NEO
The Big Five foundation
+ Work scales
Validated for hiring
Role & org fit
Beyond a single score
Private
Consent · encrypt · delete
01How it works

Three steps to clarity.

Define the role

Mark which traits are critical, important, or neutral — plus up to six spotlight facets.

Invite candidates

One link, three lengths. They finish in 5–20 minutes on any device.

Read the report

An overall fit score, dimension breakdown, and an executive summary you can act on.

02The five dimensions

Personality, the way science measures it.

The Big Five (OCEAN) — the most validated framework in psychology, and the base Persona builds on.

Open 82 Consc 88 Extr 60 Agree 50 Stab 72
Open

Openness

Curiosity, imagination, openness to new ideas.

Diligent

Conscientiousness

Organization, discipline, follow-through.

Outgoing

Extraversion

Sociability, assertiveness, outward energy.

Warm

Agreeableness

Cooperation, empathy, warmth toward others.

Steady

Emotional stability

Calm under pressure, even temperament.

+ Layers

Role & org fit, and more

Work-tuned scales layered on top of the five.

03Build the assessment

Match the depth to the decision.

Pick a length, add modules, spotlight what matters — the analysis follows your choices.

04Built for hiring teams

Not a quiz. A hiring tool.

One-page reports

Fit score, breakdown and bottom line — read in under three minutes.

Consistency checks

Validity scales flag careless or socially-desirable patterns.

Role & org fit scoring

Weight each dimension to this role and this team — not one-size-fits-all.

Private by default

Encryption, explicit consent, and a right to deletion. GDPR & CCPA-ready.

Team dashboard

Every candidate in one view. Sort by fit, filter by status.

Candidate respect

A respectful experience. No dark patterns, delete on completion.

05In practice

A closer look

The report your team actually reads, the board it works in, and the roles behind every fit score.

M
Miri Levi
Project Manager
Overall fit score
81%
Excellent fit
Extraversion Agree. Consc. Stability Open.
Candidate Role target
Standout strengths
Reliability & order — tracks tasks and hits deadlines.
Steady under pressure — composed in busy moments.
Social energy — connects with people easily.
Gentler areas
Flexible style — sometimes improvises over fixed method.
Personal assertiveness — moderate in new situations.

Dashboard

Every candidate you invited — status, fit, reports.

Total
26
23 done · 3 open
Pending
3
of 26 invited
Completed
23
88% response
Avg. fit
82%
across 23 done
All candidates
M
Miri Levi
Project Manager
81%
Completed
N
Naama Cohen
Sales
96%
Completed
G
Gitit Peer
HR
79%
Completed

Roles

Define the ideal profile and what each dimension weighs.

UX/UI Designer
Built-in· 3 candidates
Dimension importance
OpennessCritical
StabilityImportant
ConscientiousnessImportant
AgreeablenessCritical
ExtraversionImportant
Key facets
ImaginationEmpathyIntellectCooperationOrder
Sales
Built-in· 5 candidates
Dimension importance
OpennessImportant
StabilityCritical
ConscientiousnessImportant
AgreeablenessImportant
ExtraversionCritical
Key facets
AssertivenessActivityWarmthAchievementResilience
Finance & Accounting
Built-in· 5 candidates
Dimension importance
OpennessImportant
StabilityImportant
ConscientiousnessCritical
AgreeablenessImportant
ExtraversionImportant
Key facets
OrderSelf-disciplineCompetenceCalmAchievement
Answers

FAQ.

Is this just the Big Five?+

The Big Five are the base. On top, Persona runs work-tuned scales that reveal role fit, org fit, and traits a single questionnaire would miss.

Can candidates game the test?+

Validity scales flag inconsistent, contradictory, or socially-desirable answering before you read a score — so distorted profiles surface instead of mislead.

How long does it take?+

Five to twenty minutes, depending on the length you pick: Short, Medium, or Long. Any device, in one sitting or several.

What about privacy and consent?+

Explicit consent up front, encryption at rest, and one-click deletion — built for GDPR and CCPA from day one.

Does it replace interviews?+

No. Persona structures the conversation — it tells you what to probe, not who to hire. It removes the guessing, not the room.

How is the fit score calculated?+

Each role weights the five dimensions by importance. The fit score is a role-aware composite — never one number for everyone.

Hire the person,
not the performance.

Set up your first role in three minutes. No credit card.

Request a demo